Apple Introduces iTunes Movie Rentals

MacWorld reports that Apple on Tuesday introduces iTunes Movie Rentals, a new feature of the iTunes Store that enables users to download movies and watch them for a short time rather than having to buy them. Movie rentals will be priced at $3.99 for new releases and $2.99 for older films. High Definition (HD) movies will be downloadable only via Apple TV and will cost $4.99 for new releases and $3.99 for older films. The new feature is dependent on iTunes 7.6 and QuickTime 7.4.